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But the live sport is still easy to find. They no longer have to find space on the linear TV channels for the content, they can just pop the sport on the website and go on with the TV schedule as planned. Sealing a deal to bring some live cricket back to ‘free-to-air’ over the next few years, as well as a highlights package, is one of the big-ticket items, but the corporation has also pledged to bring thousands of hours of live sport to the website in live-streaming over the next few years, too. ⚽️?⛳️?‍♀️?‍♂️?: /lKQchVRvKKīut the thought that occurred when listening to the birthday edition of Sports Report on a Sunday morning run (again, unthinkable years ago!) wasn’t so much about the past 70 years of the programme, but about the future.ĭespite the quite possibly unprecedented disruption which may well take place over the next few years thanks to live-streaming and shifts in viewing habits, especially in sport, the BBC seems to be in a wonderful position not just to survive the changes but to thrive on them. The time is (not quite) 5 o'clock and we're celebrating 70 years of Sports Report. Some, like Grandstand have had their time and since exited the stage while others still – the unmistakable theme tunes of BBC cricket or golf coverage, for example – have ceased to grace our screens due to shifting sands in the rights landscape rather than a lack of interest.

It’s not just sports report and not just radio, but other sporting institutions like Match of the Day are still alive and kicking, too – going from strength to strength in fact. Last weekend’s Sports Report birthday was an impressive feat in itself, but to have navigated the last 70 years of media and technological disruption and to still be going strong is quite something. If even that were a fanciful notion, imagine how strange it would have seemed back then that someone listening on a Sunday morning seven decades later would be able to hear the previous evening’s entire show on a podcast, which gives listeners the ability to listen to it at any time of their choosing, on practically any device, and – given a pair of headphones – in practically any location, too. When the first BBC Sports Report broadcast in the first week of January 1948, few involved would have predicted that 70 years later the very same programme would still be running, having become a national institution.